Current:Home > InvestIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -AssetVision
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-18 02:03:59
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (4)
Related
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Summer House Star Paige DeSorbo Shares Her Top 20 Beauty Products
- For Florida’s Ailing Corals, No Relief From the Heat
- These 5 things can make or break your ability to build wealth
- Bodycam footage shows high
- Tropical Storm Hilary drenches Southern California, Spain wins World Cup: 5 Things podcast
- Suspect who killed store owner had ripped down Pride flag and shouted homophobic slurs, sheriff says
- Hundreds of unwanted horses end up at Pennsylvania auctions. It may mean a death sentence
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- Hilary power outage map: Thousands with no power in California after tropical storm
Ranking
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- Prosecutor asks judge to throw out charges against Black truck driver mauled by police dog in Ohio
- Firefighters battle heat and smoke to control major wildfire in Spain's tourist island of Tenerife
- Hawaii Gov. Josh Green calls ex-emergency manager's response utterly unsatisfactory to the world
- Former longtime South Carolina congressman John Spratt dies at 82
- Full transcript of Face the Nation, August 20, 2023
- Biden heading to Maui amid criticism of White House response to devastating Lahaina wildfire
- Massive mental health toll in Maui wildfires: 'They've lost everything'
Recommendation
How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
Montana asks judge to allow TikTok ban to take effect while legal challenge moves through courts
Hilary power outage map: Thousands with no power in California after tropical storm
‘Barbie’ for $4? National Cinema Day is coming, with discounted tickets nationwide
Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
‘Barbie’ for $4? National Cinema Day is coming, with discounted tickets nationwide
Demi Lovato Gets the Last Laugh on That Poot Meme With Hilarious Birthday Treat
A presidential runoff is likely in Ecuador between an ally of ex-president and a banana tycoon’s son